Hue Noir is an innovative company with a clear focus: bring great color cosmetics to the underserved ethnic beauty market. Founder Paula Hayes’s dream to own and manage a cosmetics company started at a young age. She pursued her love of cosmetics in higher education, receiving degrees in biology from Lewis & Clark. She went to on to earn an MBA, a career in product development and then to senior management positions where she honed her business and financial skills. But she never gave up her dream of starting her own company. When she was ready, Paula began crafting formulas in her kitchen, and then transferred to her garage to keep up with demands. In keeping with the entrepreneurial garage tradition, Hue Noir was founded in 2009.
This year, the prestige cosmetics firm has been making capital investments needed to position itself as a long-term player in the in the $58.8 billion US beauty market. With 38.4 million underserved consumers, their upscale ethnic beauty target market continues to outpace overall market growth.While much of that growth is in ethnic hair care, there is still a huge gap in makeup products, which they aim to fill.*
Hue Noir is certainly a company to keep your eye on! They are well on their way to become the premier makeup brand for women of color.
*Source: Kline & Co. Multicultural Beauty Products US Market Analysis, November 2014