Marketing That Generates Leads and Grows Revenue for Oregon Manufacturers.
Oregon manufacturers who are ready to grow need marketing that connects to a strategy, a sales goal, and a measurable outcome. OMEP works with Oregon manufacturers to build marketing programs that generate qualified leads and connect directly to revenue goals.
Fill out the short form below and an OMEP advisor will reach out to schedule your complimentary 30-minute call.
Fractional CMO
Senior Marketing Leadership for Oregon Manufacturers
When marketing has no clear owner, it becomes reactive. Someone handles it when there is time, priorities shift with the season, and the business never builds the kind of consistent presence that generates demand. Senior marketing leadership is what changes that dynamic, and for most small and mid-sized manufacturers, a full-time marketing executive is not the right investment at this stage.
A Fractional CMO gives your business experienced marketing leadership on a part-time basis, at a fraction of the cost of a full-time executive hire. OMEP works with Oregon manufacturers to provide the strategy, direction, and accountability of a senior marketing leader, scaled to what the business actually needs and aligned to what the budget can support. Unlike a traditional consulting engagement, we stay involved in execution so plans do not sit on a shelf.
Digital Marketing and Paid Search
Reach the Buyers Who Are Already Looking for You
Manufacturers who rely on referrals and word of mouth are leaving a significant portion of their potential market unreached. Buyers are searching online for exactly what Oregon manufacturers offer, and businesses without a visible, targeted digital presence are invisible to them at the moment of highest intent.
OMEP helps Oregon manufacturers build and execute digital marketing programs that drive qualified traffic and generate leads. This includes paid search advertising on Google and Bing designed to reach buyers actively searching for what you offer, with broader digital marketing support available based on your business needs.
Website Design and Build
A Website Built to Support Your Sales Goals
A manufacturer's website is often the first thing a potential buyer sees before they ever speak to anyone at the company. When that site does not clearly communicate what the business does, who it serves, or what the next step is, the opportunity is gone before the conversation starts.
OMEP manages website design and build projects for Oregon manufacturers who need more than a digital brochure. We build sites grounded in your marketing strategy, designed for your buyers, and built to support your sales goals from day one.
Oregon Manufacturers Grow With OMEP
1,407
Jobs created or retained (FY2024)
$23.8M
Cost savings delivered statewide (FY2024)
$265.4M
New and retained sales (FY2024)
Pan’s Mushroom Jerky
- Quadrupled production capacity through improved flow and layout
- Retained over $2M in sales during rapid expansion
- Added 8 jobs to support growth
- Saved $120K by eliminating waste and improving productivity
- Doubled manufacturing space and launched with 2,000+ new retail and online partners
THE PROCESS —
Marketing That Drives Growth Starts With a Clear Strategy. Let’s Build Yours.
No marketing jargon. No long-term contracts to start. Just a focused conversation with someone who understands what Oregon manufacturers like yours need to grow. Here’s what the next steps look like.
Tell Us About Your Situation
Fill out the short form below. Tell us your current marketing situation or if you’re starting from a blank slate. An OMEP advisor will follow up to schedule your complimentary 30-minute call.
Your No-Cost 30-Minute Call
An OMEP advisor reviews your information before the call so the conversation stays focused on your business. You get a practical conversation about your marketing challenges.
Leave With Clarity
By the end of the call, you’ll know whether OMEP is the right fit for your situation and what a practical next step looks like. No cost, no obligation. It’s a conversation, not a commitment.
Common Questions
What Manufacturers Ask About Marketing
General Marketing Strategy
How do I know if my manufacturing business needs a marketing strategy?
If your business relies primarily on referrals, repeat customers, or marketing activity that happens when time allows rather than following a clear plan, a defined marketing strategy is worth prioritizing. A strategy gives your marketing efforts direction, consistency, and a way to measure what is working.
What is the difference between marketing activity and a marketing strategy?
Marketing activity is the execution: posts, emails, ads, events. A marketing strategy is the plan that connects those activities to specific business goals, target audiences, and sales outcomes. Activity without strategy tends to produce inconsistent results regardless of how much effort goes in.
How often should a manufacturing company revisit its marketing strategy?
At minimum, an annual review aligned to budget planning is advisable. Beyond that, a quarterly check-in is best practice to make sure your marketing activity stays aligned with business goals, sales priorities, and any shifts in your market.
How do I know if my marketing strategy is working?
A marketing strategy is working when it produces measurable outcomes that connect to business goals, not just activity. The clearest signals are an increase in qualified leads coming in through channels beyond referrals, a sales team that has more to work with and spends less time chasing unqualified prospects, and visibility into which marketing efforts are driving results and which are not. If you cannot answer those questions with data, the strategy may be in place but the measurement infrastructure is not. Connecting your website, your ads, and your outreach to a CRM system is what turns marketing activity into accountable, trackable revenue contribution. If you are still building the foundation, our post on Four Ways to Build a Marketing Strategy That Drives Real Growth for Your Manufacturing Business is a good place to start.
Fractional CMO
What is a Fractional CMO?
A Fractional CMO is an experienced marketing executive who works with your business on a part-time or project basis. You get senior-level marketing leadership, strategy, and oversight without the cost or commitment of a full-time hire.
How is a Fractional CMO different from a marketing consultant?
A consultant typically delivers a recommendation and hands it off. A Fractional CMO takes ongoing ownership of marketing strategy and stays involved in execution, accountable for outcomes, not just deliverables.
When does a manufacturing business need a Fractional CMO?
When marketing lacks strategic direction or has no clear internal owner, a Fractional CMO brings the leadership and structure the function needs. It is also a natural fit when managing marketing staff or outside agencies has stretched a founder or business leader too thin. A Fractional CMO is particularly valuable for manufacturers who need senior expertise but are not ready for or do not require a full-time executive hire.
Digital Marketing and Paid Search
What is paid search advertising?
Paid search advertising places your business in front of buyers who are actively searching for what you offer on platforms like Google and Bing. You pay when someone clicks your ad, making it a direct and measurable way to generate qualified leads.
How long does it take to see results from paid search advertising?
Paid search can generate traffic and leads relatively quickly compared to organic search, often within weeks of launching a campaign. Optimizing for the best results takes longer as campaign data accumulates and targeting is refined.
What is the difference between paid search and SEO?
Paid search puts your business at the top of search results immediately through advertising. SEO builds organic search visibility over time through content and website optimization. Both are valuable and work best in combination.
Website Design and Build
What should a manufacturing company website actually do?
A manufacturer's website should clearly communicate what the business does, speak directly to the buyers it serves, and support the sales process, whether that means generating inquiries, building credibility, or providing resources that help buyers make decisions.
How do I know if my website is generating leads?
If your website is not connected to analytics and a CRM or lead tracking system, you likely do not have full visibility into what it is generating. At minimum, form submissions, phone calls, and inbound inquiries should be trackable back to the website.
How often should a manufacturer update their website?
Content should be reviewed and refreshed at least annually, with more frequent updates when services change, new case studies are available, or search performance starts to decline. Beyond keeping content current, structuring and updating your website regularly also matters for how AI-powered search tools find and recommend your business. Websites that are well-organized, consistently updated, and written in plain language are better positioned to be surfaced by both traditional search engines and AI models.
Ready to Put a Marketing Strategy Behind Your Business?
Every month without a marketing strategy is another month of missed growth opportunities. Book your free assessment and get a plan.